LFWM: Casely-Hayford

Everyone loves a bit of a fashion party, so 180 The Strand was the place to be seen on Saturday night as Casely-Hayford celebrated creative director Joe’s thirty years in the industry with their AW17 show. Promising highlights from the last three decades of the JCH collection, we couldn’t wait to see how our favourite trends would be reimagined on the catwalk. View Full Post

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LFWM: Lou Dalton

Entering into the minimalist aesthetic of the foyer of St James’ Market and being whisked up in a lift to the rooftops of London for Lou Dalton’s AW17 presentation was a fashion week first for me. In my experience, fashion seems to favour street level; industrial carparks, sultry underground dancefloors or tiny tucked-away rooms, where everyone clamours to see the scene. As the lift doors opened, revealing another bare, brand-spanking new space, only a disco beat indicated that there was an event happening somewhere in the building. But of course, as I followed the sound of the eighties soundtrack around two corners of the open-plan floor, I remembered that Lou Dalton needs no dramatics – her clothes do all the talking. View Full Post

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Review: CastlePak Backpack

I arrived a little late to the whole backpack trend. As with trainers, I just felt a little bit too casual when I swapped my usual pretty handbags for a backpack, even though my poor right shoulder could have done with a break from single-handedly carrying all my stuff around. But, as with trainers, I discovered this month that if you find the right product, it’s easy to embrace the trend and incorporate a backpack into your wardrobe.  View Full Post

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Launch Party: P.i.C

It’s every girl’s dream to open her wardrobe doors and find a rail of beautiful clothes that she can throw on in any combination and look effortlessly chic. So when I heard that new start-up P.i.C had created an eight-piece capsule wardrobe that promised exactly that, I just had to go and see it for myself.

Amidst Icelandic vodka and Pronto pots in De Beauvoir Town, P.i.C founders Rhoda and Sarah debuted their capsule collection. Each piece was elegant and timeless, made in soft, textured fabrics in a palette of ivory, grey, black and blue, and each was fully interchangeable – the De Beau cami could be paired with everything from the structured trousers to the miniskirt.

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The whole collection exuded quality, from the designs to the fabrics, which is no surprise; each item has been consciously designed and made just around the corner in a North London factory. The girls pride themselves on only using materials that are locally-sourced, sustainable or organic, rebelling against the mass-production industry to engage with the slow fashion movement.


Seeing the clothes not only in person but also on real-life people really cemented the versatility and functionality of the P.i.C wardrobe – not only do these pieces look good on paper, but they also perform in day to day life. Eight items doesn’t seem like much, but the way in which they have been curated provides enough outfits to suit any occasion. The best part is, all the styles are available to order now either individually or as the complete set, so you can pick and choose to fill gaps in your wardrobe – we might well be buying the whole lot!

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You can find out more about Rhoda and Sarah and their unique vision over on their Inidiegogo campaign page, where you can also see each piece and get involved yourself.


Originally written for WJ London.

Images: Eloise Peachey | eloisepeachey.com

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